Chicago White Sox Stadium Rebrands to 'Rate Field' for 2025

The Chicago White Sox have announced a rebranding of their stadium, changing the name from Guaranteed Rate Field to simply 'Rate Field' for the 2025 season. This change follows the rebranding of their sponsor from 'Guaranteed Rate' to 'Rate'.

The name change has sparked a wide range of reactions among fans. Some express disappointment, feeling that the new name lacks the inspiration and historical significance they cherished. Others have taken to social media with humorous alternative names like 'Third Rate Field' or 'Very Low Win Rate Field', a playful jab at the team's recent performance.

Many fans are also nostalgic for the stadium's original name, Comiskey Park, and have voiced their preference for a return to this classic moniker. The frequent changes in the stadium's name have led to a perceived lack of identity and continuity, which fans argue could impact the team's image and fan confidence.