Introducing the Nook Nation: Lakeshore Chinooks Unveil Alternate Brand

After much anticipation, the Lakeshore Chinooks are thrilled to introduce the Nook Nation alternate brand! This fresh "city connect" style branding will complement our existing logos, colors, and branding, offering an exciting new look for select dates in the upcoming season and beyond.

Honoring Our Roots
Nook Nation has been the nickname for our dedicated fanbase since 2013. The new branding honors our fans and our team’s location along the beautiful shores of Lake Michigan. The updated logo suite is a creative reimagining of our primary logo and the iconic fish logo. Chinooks GM Eric Snodgrass expressed, “The Nook Nation alternate brand has been years in the making. We wanted an alternate and fresh look that we could use occasionally throughout the off-season and during the summer while still keeping our classic branding as our primary look. From the unique elements in the logos to the new color palette, we think the new brand will be a great representation of our fan base in the Northshore and the Milwaukee metro area.”

Exciting Merchandise Launch
The first line of Nook Nation merchandise is available now and will be on sale until December 13th. Additional merchandise will be unveiled in the spring and sold at the Tackle Box Team Store at Moonlight Graham Field for the 2025 season.

Looking Ahead to 2025
​The Nook Nation alternate uniform and jersey will be officially unveiled in early 2025. Fans can look forward to seeing the team take the field in these new uniforms on select game dates in the upcoming seasons. Stay tuned for more updates and be sure to grab your Nook Nation gear today!