Salt Lake Bees Unveil Refreshed Look Ahead of 2025 Move to Daybreak Field

"It's a refresh, not a rebrand. We would say it's an evolution, not a revolution."

This sentiment from Ashley Havili, VP of marketing and merchandise for the Salt Lake Bees, perfectly captures the essence of the team's latest announcement. On Monday, the Triple-A Angels affiliate unveiled its refreshed logos and uniforms, marking a significant milestone as they prepare for their move to the new Daybreak Field in 2025.

A Nod to Tradition with a Modern Twist
The Salt Lake Bees, established in the Pacific Coast League in 1994, have undergone several name changes over the years—from the bee-adjacent Buzz (1994-2000) to the Stingers (2001-2005), before settling on the Bees in 2006. The "Beehive State" heritage runs deep, and the team has been a staple in Salt Lake City's professional baseball history since 1915.

Embracing Their Legacy
"We're moving to a new ballpark in the southwest quadrant of the [Salt Lake] Valley. With the move, do we completely go through a rebrand and come up with a new identity for the team? Or do we stay the Bees?" said Havili. "[The Bees] are one of Utah's most beloved and recognizable brands. Instead of pivoting and abandoning the brand equity that we've built, we decided to lean into it."

The New Look
The updated color palette of the Bees remains predominantly black and gold, with the addition of "Angels red" as an accent color, visible on the sleeve patch and the sleeve trim of a cream-colored alternate uniform. A new custom primary script, black with yellow accents, adorns the home and black alternate jerseys. The primary logo features Bumble, the team's beloved mascot, who has received a slight makeover to appear a bit more serious, yet still fun and iconic.

"Bumble is our most famous player because it's Minor League Baseball," explained Havili. "There's so much transition with the players, they come and go. But Bumble is an icon for us. He's a little bit more serious of a bee now, like a killer bee, but he's really fun. He's going to be on our on-field hat, which will probably be one of our most popular."

​This refresh celebrates the Salt Lake Bees' rich history while embracing a fresh, modern look that fans will enjoy for years to come. As the team prepares for its move to Daybreak Field in 2025, the new logos and uniforms symbolize a perfect blend of tradition and innovation.